I’d planned on posing a question about whether you might be more likely to buy a pendant if the chain came with it, and then using the results to determine if I should actually do it. At all the shows I’ve done I’ve always had a selection of chains available, and I sell a bunch. This is especially true when people are buying my pieces as gifts, which makes a lot of sense– whether the recipient really needs another chain or not, it makes the gift that much more ready-to-give and ready-to-wear. So I think I’m going to go ahead with it.
I did well enough at the show that I’m putting some of my profit back into new supplies. The result is that I priced ball chain by the spool, and it’s inexpensive enough that I could include a chain for free with every pendant without raising my prices. I can even get colored chain, a prospect which has me jumping up and down in anticipation of color-coordinating glee.
So how do you feel about it?